A short conversation. A smart assessment. A clear plan – powered by AI and real-world business data.
Without getting too technical, StartRight uses a hybrid AI engine that combines structured scoring models with contextual intelligence to examine your business idea or assess whether you‘re ready for funding.
It's not a generic quiz. StartRight weighs every answer you give against real market and regional data and financial benchmarks to generate a personalised result you can put into action right away.
There's no time-consuming form to fill in. Just answer a few questions in your own words and StartRight does the rest.
StartRight begins with a short, guided conversation. Depending on which path you choose, we‘ll ask you about your employment situation, your business idea, your location, your revenue or your funding history. Every question is designed to feed into StartRight's scoring engine.
If you have a business idea, describe it in your own words. The more detail you give about your concept, your market and your approach, the more accurate your assessment will be. StartRight works best when it gets detailed, specific information.
StartRight
Powered by Enterprise Nation
Where are you in your business journey?
I want to start a business
Great! Tell us about your idea in your own words.
For new ideas
We ask about your employment, your idea, your region, how you'd operate and whether you're seeking funding. Six questions that take under two minutes.
For people seeking funding
We ask about your business's age, revenue, need for funding, business plan and financial position. Basically everything a lender would want to know.
This is where the tool goes beyond a simple calculator. StartRight processes your answers in a way that combines hard data points with AI's analysis of context. It's the same kind of logic a business adviser or lender would use, but faster and without the jargon.
For business ideas
StartRight assess three things: (1) whether your idea fits your region and chosen market, (2) whether your personal situation will support you with executing the idea, and (3) how much thought you've put into your strategy.
For funding
StartRight assesses four things: (1) how your business is performing, (2) how stable it is operationally, (3) whether your request for funding is realistic, and (4) how prepared you are to apply.
The result of this assessment is a structured breakdown that shows you exactly where you're strong and where the gaps are.
You'll receive a clear score with a detailed breakdown, plus tailored recommendations based on your specific gaps. If your market fit scores low, StartRight will generate local market research and guides for your particular sector. If you're not quite ready to apply for funding, StartRight will show you exactly what to fix – whether that's building a business plan, improving your credit or adjusting what you're asking for.
Every recommendation links to practical resources, support programmes and, where relevant, specific UK-based grants, loans and funding you're eligible for based on your region, stage of business and background.
StartRight doesn't guess. Every score is built on weighted pillars that reflect what actually matters when it comes to starting a successful business and qualifying for funding.
When you share a business idea, StartRight assesses it across the following three "pillars" to determine not only whether it's a good idea, but a viable one for your specific situation, region and market.
Foundation is weighted highest because it answers the most crucial question – does this business make sense in this market? StartRight cross-references your idea against your chosen region and operating model to check whether there's a market-product fit. In other words, not just that the idea sounds good, but that it stands a chance of success in the place you plan to build it.
Reliability assesses whether you're personally capable of executing the idea. Your employment situation, the time you have available and your existing entrepreneurial experience all factor in, because a great idea still needs someone who has the bandwidth to build it.
Intent measures the depth and quality of your thinking. Founders who mention costs, competitors and market research score higher here. It's designed to separate serious entrepreneurship from casual ideas.
When you're looking for funding – whatever the reason – StartRight assesses your business across the following three "pillars" that reflect what lenders and investors actually want to see.
Performance carries the most weight because it proves your business works. If you're seeking funding for the first time, StartRight looks at revenue relative to how long you've been trading. If you've applied for finance before, it checks whether your previous funding actually drove growth. Did the investment deliver a return?
Stability assesses whether your business is structurally ready for outside finance. For first-timers, this means your business plan, company registration and credit profile. For businesses looking to grow, it's the size of your team, your funding history and operational maturity.
Alignment checks whether your funding request matches your business's reality. Asking for more than £100k when you're pre-revenue is a red flag to lenders. StartRight's scoring reflects that, so you know before you apply.
Every assessment ends with a personalised results pack.
A clear overall score with a pillar-by-pillar breakdown showing exactly where you're strong and where the gaps are.
Resources matched to your specific weak points. Not a generic reading list, but guides, tools and templates that address your actual shortcomings.
A personalised list of UK-based grants, loans and funding programmes you qualify for, filtered by your region, stage of business, sector and background.
Practical next steps in order of priority. You'll know exactly what to do first and what to fix before applying for funding.
For business ideas: sector demand, regional trends and competitive landscape. For funding: benchmarks so you know how your business compares.
Links to Enterprise Nation groups, learning resources and support programmes relevant to your situation and location.
StartRight doesn't just tell you your score, but what to do next.
StartRight identifies the weakest pillar in your assessment and provides resources that directly address that specific gap. If your foundation score is low, you'll get market research guides for your sector and region. If your stability score needs work, you'll get practical tools to build your business plan or improve your credit profile.
If you're a returning founder, the recommendations adapt to your stage of growth. Say your revenue has stagnated despite previous investment. Rather than dispense generic, irrelevant advice, StartRight will direct you to resources on operational efficiency and strategies for scaling up.
Foundation gap detected
Market entry guide: Food and hospitality in Greater Manchester
Data on demand in the sector, the competitive landscape and regional benchmarks
Stability gap detected
How to write a business plan that lenders actually read
Step-by-step template with guidance on producing financial projections
Performance gap detected
Scaling strategies for businesses under £50k revenue
Growth playbook with benchmarks for your stage of business
It takes just a few minutes. No sign-up required. Completely free.